On August 28, 2018, our founder, Kaiser Fung, delivered a keynote address to the Swiss Statistics Society Annual Meeting in Zurich, Switzerland. This is the largest annual gathering of statisticians and data scientists from industry and academia in that part of the world.Kaiser was invited to speak on the meeting's theme of Statistics and Emotions. In his keynote address, he describes how graphical presentation of data generates emotions - both positive and negative - among readers. Such emotions typically result from specific design choices made by designers. Thus, designers have control over the emotional responses of readers of their work.